Here’s a cool thing that I bumped into this morning as I waded through my RSS feeds: Google is apparently experimenting with scollable AdSense ad blocks on some sites. As shown here, if your site is part of the experiment, your AdSense block will include small scroll triangles on the bottom:
I think this is very cool, but what I’d also like to see Google experiment with is a multi-page visual metaphor, where there’d be a small curled edge on one corner of the ad block, a region that if clicked would bring up a second page of ads related to the theme and subject of the page. Here’s my quick mockup:
What do you think? Would one of these be more likely than the other to cause readers to check out additional ads in the AdSense ad block?
As I say on the Blogoscoped blog, “Now given how AdWords works, the second page / scrolled ads would be less valuable for us as publishers, but still, a $0.03 click is worth more than a $0.00 non-click!”
Credit to both blogoscoped and problogger for the early scoop on this test!