Recording video footage as a conference or tradeshow combines business networking and meeting interesting new people. But how do you weave that into an interesting and useful video that a sponsor can use for their own marketing purposes? By letting the video tell its own story. When I was invited to join the team at […]
I spend a lot of time on the Internet. Probably too much time, but that’s another story. This morning I was exploring the Yahoo home page and bumped into this banner advert from Kraft, a huge corporation: The entire philosophy of successful advertising is promise -> deliver so how would you imagine Kraft is going to […]
Among the thousands of people that I know and follow on the chaotic mess that is social media is a clothing designer and entrepreneur called Scott Jordan. You might have heard of him, he created a clothing company called SCOTTeVEST focused on vests and jackets with pockets designed for smartphones, tablets, etc. He famously went […]
Re-read George Orwell’s “1984” and you’ll find that while he might have missed on the date things would appear, he was remarkably spot-on with the technologies he predicted. A TV that watched you and analyzed your activities and conversations? Yup, got that. Listening devices in other rooms? Got that. And now with the iPhone X […]
There are quite a few Web sites that offer users the ability to download a YouTube video or extract and download just the audio portion as an MP3, but the YouTube to Mp3 service SaveToMp3.com stands out as not having tons of offensive ads or any risk of giving you malware. Intrigued, I reached out […]
I’ve been an entrepreneur since I was old enough to hustle. In fact, it’s hard to say exactly which was my first business, but either going door to door waxing cars for $20 or pairing up with my pal Mitchell and offering a private plane cleaning service at Van Nuys Airport in Los Angeles are […]
A small startup called Pop Box has been starting to get their new product in retail channels and it’s pretty interesting: microwave popcorn in a pop-up box. Better yet, it even tastes good and the convenience benefits of having popcorn in a ready-to-eat dispenser should be immediately obvious, particularly if you’ve ever had to eat […]
Let’s face it. We all want more eyeballs on our site. That’s the coin of the blogging realm, and it opens up just about every possibility on your site. More affiliate sales. More sponsored post opportunities. More [insert your ad platform] views. One way to boost your site’s visibility is to gain free exposure from […]
I’m fascinated by a campaign that fast food conglomerate KFC is running in India where they actually have a cellphone charging battery built directly into the food box if you order a specific menu item. Here’s a photo: It’s quite brilliant for the KFC target customer because it’s a younger demographic that eats fast food and they’re the […]
As an author of many business and tech books — check out my author page at Amazon.com — I’m always interested in hearing about the creative process with other authors. Here’s how G. David Thayer has managed his writing projects, including his latest historical title about the S.S. Vestris… Q: Tell me about the latest book […]
There are few things guaranteed to generate more mixed messages from your customer base than a logo update, but smart companies proceed regardless and just accept that complaints and criticism is just part of the journey of updating or changing a company’s appearance. The latest company to experience the slings and arrows of this outrageous […]
Super Bowl 50 was a good game of football between the Denver Broncos and the Carolina Panthers, but, to be frank about it, not a great game. There were some good plays, but the game revolved around errors and mistakes much more than it featured great plays and exciting completions. Heck, I don’t think there […]