Are You Building an Email List This Month?

It’s easy to get lured into the promise of market automation where an AI robot is going to cold query, engage and close a database of customers. And you don’t need to do anything other than pay for some fancy software. Instant sales, what business wouldn’t find that enticing? Problem is, we customers aren’t robot […]

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Should AI Assistants have Female Voices?

Depending on your perspective, we either live in a golden age where as a society we’re questioning all assumptions about race and gender identity or, perhaps, we’re overanalyzing everything and all too ready to play the victim card. Mostly I’m in the former camp and am always seeking to gain additional enlightenment and perspective: Old […]

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Sequestering the Troll in an Online Discussion Group

It seems like an inevitable part of the online conversation nowadays: Regardless of forum, there’s often one person who just likes to stir the pot. They post deliberately inflammatory comments just to get everyone else upset. But they have their rationale, they’ll cite (typically dubious) sources, and they’ll reflect back any criticism and claim that […]

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Video Testimonials Tell Their Own Story

Recording video footage as a conference or tradeshow combines business networking and meeting interesting new people. But how do you weave that into an interesting and useful video that a sponsor can use for their own marketing purposes? By letting the video tell its own story. When I was invited to join the team at […]

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All Advertising Is Promise:Deliver…

I spend a lot of time on the Internet. Probably too much time, but that’s another story. This morning I was exploring the Yahoo home page and bumped into this banner advert from Kraft, a huge corporation: The entire philosophy of successful advertising is promise -> deliver so how would you imagine Kraft is going to […]

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Building a Web Site: SaveToMp3

There are quite a few Web sites that offer users the ability to download a YouTube video or extract and download just the audio portion as an MP3, but the YouTube to Mp3 service SaveToMp3.com stands out as not having tons of offensive ads or any risk of giving you malware. Intrigued, I reached out […]

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