Video Testimonials Tell Their Own Story

Recording video footage as a conference or tradeshow combines business networking and meeting interesting new people. But how do you weave that into an interesting and useful video that a sponsor can use for their own marketing purposes? By letting the video tell its own story. When I was invited to join the team at […]

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All Advertising Is Promise:Deliver…

I spend a lot of time on the Internet. Probably too much time, but that’s another story. This morning I was exploring the Yahoo home page and bumped into this banner advert from Kraft, a huge corporation: The entire philosophy of successful advertising is promise -> deliver so how would you imagine Kraft is going to […]

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Building a Web Site: SaveToMp3

There are quite a few Web sites that offer users the ability to download a YouTube video or extract and download just the audio portion as an MP3, but the YouTube to Mp3 service SaveToMp3.com stands out as not having tons of offensive ads or any risk of giving you malware. Intrigued, I reached out […]

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The Importance of Consistent Packaging

A small startup called Pop Box has been starting to get their new product in retail channels and it’s pretty interesting: microwave popcorn in a pop-up box. Better yet, it even tastes good and the convenience benefits of having popcorn in a ready-to-eat dispenser should be immediately obvious, particularly if you’ve ever had to eat […]

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Cellphone Charger With Those Chicken Wings?

I’m fascinated by a campaign that fast food conglomerate KFC is running in India where they actually have a cellphone charging battery built directly into the food box if you order a specific menu item. Here’s a photo: It’s quite brilliant for the KFC target customer because it’s a younger demographic that eats fast food and they’re the […]

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Interview with Author G. David Thayer

As an author of many business and tech books — check out my author page at Amazon.com — I’m always interested in hearing about the creative process with other authors. Here’s how G. David Thayer has managed his writing projects, including his latest historical title about the S.S. Vestris… Q: Tell me about the latest book […]

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Verizon Logo Change and Store Design Update

There are few things guaranteed to generate more mixed messages from your customer base than a logo update, but smart companies proceed regardless and just accept that complaints and criticism is just part of the journey of updating or changing a company’s appearance. The latest company to experience the slings and arrows of this outrageous […]

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