Congratulations to my friend Brad Fallon and his team for the launch of something truly new in the world of online marketing, Internet marketing, and entrepreneurship: FreeIQ.com.
In some sense, it’s like an entrepreneurial channel on popular video site YouTube except, well, it’s a whole lot more too. Imagine a site you can go where you can find hundreds of informative videos and ebooks on a wide variety of business and entrepreneurial topics.
To be fair, though, some of what you’ll find in this first iteration is what I would consider the worst snake-oil salesman marketing “opportunity” information, but really, that’s no different to the junk that predominates on YouTube, Google Video and other multimedia content sites, is it? One of the fundamental challenges in any business space is winnowing out the quality material from the questionable, whether you’re in a Chamber of Commerce party or an Internet Marketing workshop advertised through hype-mad radio spots.
A better comparison is against eBay. eBay isn’t an auction site, it’s a venue for auctions to transpire online. A subtle but very important difference. Further, just as eBay shouldn’t be rated by the lame auctions it sometimes hosts and the rip-offs that are interspersed with the legit buyers and sellers, so FreeIQ.com should be recognized as an underlying infrastructure toolkit for the Internet marketing community, not just a nicely organized repository.
Let me explain…
One of the challenges of marketing products or services online is that it’s complicated to create affiliate programs and it’s hard to learn about new products. In business terms, there are problems with relationship management and discoverability.
You know what I’m talking about if you’ve ever clicked on an AdWords advertisement and ended up on a landing page that endlessly extolls the virtue of a particular “guru” and has glowing testimonials from unknown third parties to convince you to buy their product. Heck, I know about it, because I sell some products that way too, albeit considerably toned down. See what I mean with my course Exploding Your Business with Blogging! As it happens, Brad was my partner on that project, so maybe it’s all just a circle after all. 🙂
Even with what I have on that site, however, it’s hard to know whether you’re going to find me a good teacher and find my material of value without some sort of sample. Further, I have an affiliate program but, candidly, I don’t really pay much attention to it because affiliate programs are complicated and difficult to manage.
That’s the beauty of the FreeIQ infrastructure. Utilizing its video hosting capabilities and commerce back-end, I could shift my entire course onto the system, offer up free samples, and automatically tap into the thousands of affiliates that are already signed up for FreeIQ. All without me doing much more than just uploading a video or even a PDF.
If you are interested in Internet marketing or just curious about what Brad and his team have pulled together for this underserved market of buyers and sellers, I encourage you to spend a few minutes learning more about FreeIQ.com.
Corp. references: Google, Inc. (Nasdaq:GOOG), eBay, Inc. (Nasdaq: EBAY).