I received an interesting letter via a colleague on Facebook:
Hi Dave! I’ve been following you for a couple years and I’ve always been interested in online business but until now haven’t been ready to make the commitment. Now that I have the time and resources I wanted to ask your advice for either a course or training I can sign up to learn starting up an online business. I think I would be most interested in learning affiliate or product creation. Can you make a recommendation on where I should go?
This is a bit of a tricky question because I have a number of friends and colleagues in this space, some of whom have packages and training courses that they sell. Still, to me the question is always about the “replicability” of their offering, and it’s why I stopped hawking my own “make money blogging” courses at conferences too: if you can’t duplicate it, it’s not worth buying.
Here’s what I decided to say in my response:
Nice to hear from you. Not sure how I can help as I think that the majority (to say the least) of what’s out there in terms of internet marketing and online marketing training is a scam and consists of someone who has “stumbled across a secret formula” that turns out not to be easily duplicated, though they’re happy to sell you their $999, $1999, whatever training course and coaching calls.
One thought, though: join meetup.com and search through it to see what kind of internet and marketing meetings happen in your area. You’ll meet folk and won’t have to pay $$ to do so.
Wasn’t sure how that would be received because, well, isn’t this guy asking me to help him attain his dream and here I am shooting down most of the squadron before we even go further on what exactly he wants?
Not so! Here’s his response:
Wow thanks Dave! What you advise is exactly why I asked you. I don’t want to be swindled and I thought of spending about that much on learning how this online marketing works. Your advice just saved me 2k. Can I just write you a check for half that? Thank you again.
I opted not to take his $1000, though it’s tempting, but what I do want to ask all of you faithful readers is: what’s your take on how to learn marketing, internet marketing, affiliate marketing, etc? Are there reputable programs and instructors out there, or is it so polluted with scams and hustles that it’s better to keep your day job? (just kidding about that last bit!)