In the past, I’ve ponied up the $200-$300 per press release to get key announcements about my companies on the news wire, hoping to get a story or two out of the experience. Most recently, I paid for two news releases, one for AnswerSquad, and one for ClickThruStats. The first garnered some good local Colorado coverage, but the latter didn’t produce a single blip. Not a phone call, not an editor query, nada. So PR Web is an interesting alternative to explore…
According to their own site, they have over 60,000 editorial folk who track their content and they’re free. Hard to imagine: if they distribute press releases globally for free, where’s the revenue stream? It’s one of those “dotcom” mysteries, perhaps. Ahhh…. the information is contained on their contribution chart (probably need an account to access that data). Basically, the more you pay, up to $60/release, the more distribution you get. But still, $60 / distribution is pretty painless compared to PR Wire and similar!
Here’s the gist of their comparison chart, if you’re curious:
To my eye, the $30 service is the best combination of features and price, for the type of releases I send out, at least. I’m quite tempted to use them for a few test releases, and would be most appreciative if people have any stories, comments, experiences, or what-have-you to share with me. If it’s good, I have plenty of releases to share at that price.. 🙂