Got an interesting query message from a publicist associated with the hit Broadway show Guys & Dolls that’s a fine example of a short and sweet PR query to a blogger:
I represent the Broadway Musical, Guys & Dolls (currently starring Lauren Graham). We are running a special offer for families during Presidents Day week that we think your readers would enjoy. The full details of the offer can be found at this address: http://www.guysanddollsbroadway.com/offer.html. If you have any questions, please don’t hesitate to ask!
The publicist is Kristie (next time, include a last name, please) and she’s with the entertainment agency spotnyc.com. Their client list includes some terrific organizations, including Cirque du Soleil, Paramount, Dreamworks, MTV, and more.
What I like about this query is that it’s short, to the point, and professional. No intro letters, no blather about the show itself (I have seen and greatly enjoyed Guys & Dolls, though it was the traveling show, not the Broadway production), just a straight pitch.
And the deal? This week they’re offering kids see the show for free and there’s a buy-one-get-one-free ticket deal too. That’s a smart way to deal with economic tough times on Broadway: a family of four can go see the show for the price of one ticket. Why would you NOT do that?
It’s a sweet and funny play, too, revolving around “Nathan Detroit, the organizer of the oldest established permanent floating crap game in New York, who bets fellow gambler Sky Masterson that he can’t make the next girl he sees fall in love with him. The next girl he sees happens to be Miss Sarah Brown, a pure-at-heart Salvation Army-type reformer, and the stage is set for an hilarious evening of complications.” [src]