Ah, it’s a brave new world over at eBay. On 2 December they introduced “My Messages” so that they’d have a way to communicate with customers directly. You can’t communicate with another eBay user using My Messages, it’s just a one-way conduit for whatever material the eBay marketing team deems worthy of sharing with its loyal customers. (quite literally, too: customers that aren’t loyal and regular visitors to the site will find that the messages in their My Messages box automatically delete after 60 days)
So should I be surprised when I log in and check My Messages for the first time just to find that that I’ve not only been spammed by eBay, but that they’ve introduced what’s essentially a one-way spamming engine to do so? In a 72 hour period (15 Dec-17 Dec) I received the following three messages in my My Messages mailbox:
Shop the easy way! Find something for everyone on eBay
Find great stocking stuffers on eBay!
I’m just aghast at this new “improvement” to the eBay customer experience. This is just spam, just the worst kind of email junk. Even the subjects are badly written, with exclamation marks mentally filtered by most ‘net folk automatically.
I can only hope that eBay recognizes that a private messaging system is a good idea, I suppose, but a new channel to pour crass marketing messages to their existing customer base (as opposed to potential new customers) is just a really bad idea.
If you’ve an eBay account and have seen this My Messages feature, what do you think of it? Don’t just tell me, btw. eBay has a feedback email address too: MyMessages-Feedback@ebay.com.