If you’re like me, you know that you should be producing some sort of videos, whether they’re a few minute screen captures or talking-head videos of you sitting at a desk
pontificating sharing your expertise with your audience. Certainly for people who don’t have the attention span to read paragraph after paragraph of textual content, video can be fun and quite informative.
But how do you use it effectively to promote your business or to highlight a particular facet of your business? It’s not always easy, and so when my friends Andy Jenkins and Brad Fallon decided to produce a short video introducing the second year of the Stompernet internet marketing program, I was enthused — and a bit nervous — to see the result. Well, here it is:
Watch it all. Then read my commentary…
[If you want to learn more about Stompernet, go here: Stompernet 2.0]
Isn’t Andy just sooo darn cute? 🙂
Seriously, this video demonstrates that even something as non-visual as the launch of a new online education program can be effectively promoted in a way that catches your attention and, yes, amuses.
What’s even more interesting about this is that the actual details of what changes with Stompernet 2.0, what’s new for members who enter their second year of participation, hadn’t been fully nailed down, and that’s why they aren’t specifically mentioned. No Powerpoint, no bullet lists, just goofy fun.
Further, as hinted on the video, Andy and Brad really are business owners in the Neil Simon Odd Couple vein, with Andy as Oscar and Brad as Felix. That’s why Brad standing behind the podium introducing Stompernet 2.0 in his own way serves so effectively as a contrast to the goofy dancing Andy offers up.
One more point, for those of you who think that business executives can’t have fun: Andy is the CEO of Stompernet, a corporation with twenty-odd employees and a multimillion-dollar revenue stream. Of course, if you don’t have a wacky extrovert as head of your firm, anyone in the company can star in a potentially viral video, but don’t think you need to “hire talent” to do something fun and engaging to promote your business!
Anyway, you’ve see the video. What do you think? Is it the kind of thing that can go viral and serve as an effective marketing tactic for Stompernet, or does its lack of a call to action or other traditional marketing elements prove too much of an obstacle?
Disclaimer: I am a faculty member of Stompernet and have a vested interest in the company. Not only are some of my best friends involved, but it helps pay the mortgage. Nonetheless, knowing Andy, I think the video’s hilarious anyway!!