I dunno if it’s just me, but this marketing communications from Paramount PR, the public relations agency for popular ice cream company Baskin-Robbins, sure comes across as presumptuous:
Subject: Cool Down this 4th of July with Tasty Treats from Baskin Robbins
I hope you’re doing well today! Please post this information on your blog, and let me know if you have any questions.
No Fourth of July celebration is complete without ice cream and cake! What better way to add fun and flavor to a July 4th fireworks celebration or backyard BBQ than with a delicious ice cream cake? Starting at just $9.99, Baskin-Robbins has an ice cream cake to please every palate and every budget. Stop in at one of your Chicagoland Baskin-Robbins locations and try one today!
Please let me know if you have any questions or would like more information.
Have a great holiday weekend!
Paramount Public Relations, Inc.
Now realize this is not someone with whom I have had a long-term relationship. In fact, as far as I can tell, this is the very first time I have ever seen a message from anyone at Paramount Public Relations.
Further, what is the news here? That they have ice cream cakes starting at $9.99? So what? I’m also based in Colorado, so the “Chicagoland Baskin-Robbins” bit is a bit odd. Am I in their blogger database as living in Chicago?
So what do you think? Sloppy, lazy PR without any effort put into motivating the blogger to take the desired action, or am I just too judgmental today?