Bad PR Pitch #7132: From Baskin Robbins?

I dunno if it’s just me, but this marketing communications from Paramount PR, the public relations agency for popular ice cream company Baskin-Robbins, sure comes across as presumptuous:

Subject: Cool Down this 4th of July with Tasty Treats from Baskin Robbins
baskin robbinsHi,
I hope you’re doing well today! Please post this information on your blog, and let me know if you have any questions.
No Fourth of July celebration is complete without ice cream and cake! What better way to add fun and flavor to a July 4th fireworks celebration or backyard BBQ than with a delicious ice cream cake? Starting at just $9.99, Baskin-Robbins has an ice cream cake to please every palate and every budget. Stop in at one of your Chicagoland Baskin-Robbins locations and try one today!
Please let me know if you have any questions or would like more information.
Have a great holiday weekend!
Lindsay Scully
Paramount Public Relations, Inc.

Now realize this is not someone with whom I have had a long-term relationship. In fact, as far as I can tell, this is the very first time I have ever seen a message from anyone at Paramount Public Relations.
Further, what is the news here? That they have ice cream cakes starting at $9.99? So what? I’m also based in Colorado, so the “Chicagoland Baskin-Robbins” bit is a bit odd. Am I in their blogger database as living in Chicago?
So what do you think? Sloppy, lazy PR without any effort put into motivating the blogger to take the desired action, or am I just too judgmental today?

8 comments on “Bad PR Pitch #7132: From Baskin Robbins?

  1. Dave,
    No you are not being too judgmental…reason I say that is because I get a message/ad like that all the time and find myself asking …. are they clueless? Does anyone think about their message & who it is going to & where?
    My answer? Simple …I sell cheesecakes that I can have at your front door overnight anywhere USA 🙂 Sweet eh? Ice cream would melt.
    Have a wonderful 4th.

  2. Spammers tend to amuse the hell out of me; they don’t worry about who they spam or how stupid they come off, they just spam. And spam.
    And spam some more.
    It reminds me of a time I was reading some blog comments, and a spammer was the commentator above me, stating ‘OH I am 16 year old girl! I found this forum surfing google; I was looking for it for a long time! I think I will be here for a long time!”
    My thoughts were ‘Dear god I certainly hope not!’
    But at least Baskin-Robbins actually used proper spelling and punctuation (as far as I can tell)?

Leave a Reply

Your email address will not be published. Required fields are marked *