I succumbed, as you can see with this sequence of images:

Finally, the seconds count down and …

Whoo hoo! Imagine a digital version of settlers in their wagons rushing across the plains to stake down their prime real estate. Um, kind of. A click on the “Continue” button and:

What the hell? Seven seconds have elapsed and someone’s already nailed “DaveTaylor” (and “dave” and “taylor” and “dave.taylor”) custom URLs? I surmise someone had a name reserved for them, somehow.
Ah well, I have another one that I commonly use, “d1taylor”, so that’s what I try instead:

Success!

Done. Now you can click on facebook.com/d1taylor to find me.
Now, does anyone care?