Rather amazing news coming out of Seattle today, after years of losing business and alienating us so-called digital nomads with its stupid T-Mobile partnership, Starbucks (Nasdaq: SBUX) has announced it’s switching to AT&T (NYSE: T) for wifi and that
“it will give customers that use its Starbucks purchase card two hours of free wireless access per day.”
Well, duh, Starbucks. Even the cook from the Pequod should have figured this one out by now (*).
The next big challenge is for Peet’s (Nasdaq: PEET) to have any wifi connectivity at all. Much to my amazement, I’ve talked with the manager of the Peet’s here in Boulder, Colorado and he says his hands are tied, he cannot offer wifi due to corporate policy. This is the same Peet’s that watched its business stolen by Starbucks while it refused to offer seats and tables in its cafes. I mean, people don’t want to actually spend time in a cafe, do they?
Tip o’ the hat to my Twitter pal Janet Meiners for bringing this story to my attention too.
(*) This is pretty convoluted trivia. Anyone get it? 🙂