I recently had the pleasure of being interviewed by Durk Price for his popular podcast on a subject that should be of great interest to anyone in the blog business space: how do you integrate a consultant, and specifically a content producing consultant, into your business blog? There are lots of horror stories about companies like Wal-Mart, Panasonic and Sony that have tripped over themselves for not being sufficiently transparent about their blogging efforts, but does that mean de facto that you can’t hire people to help produce the content on your blog? Of course not. And that’s what we discussed.
Here’s a link to the audio file: Durk and Dave Talk about Blog Consulting [mp3] Durk also produced a transcript of the podcast and I’m including some excerpts below, along with a link to the entire entry…
Enjoy, and do let us know your response to what we discuss. I think you’ll find it fun and informative both.
the following are (slightly edited) excerpts of the full podcast transcript…
Dave Taylor: The first thing is that it strikes me that there are two facets to this because there’s the side of how do you market your service.
Durk Price: Yes.
Dave Taylor: And then, there’s the side of what are your recommendations to a client in terms of how it’s disclosed what your relationship is with their organization.
Dave Taylor: … the point being that if you play, or I guess if you label yourself as a commodity provider, then you’re defining your market as a commodity market and then it just goes to the lowest bidder.
Durk Price: Yeah.
Dave Taylor: I mean, if you’re just looking for 50 words strung together in a semi-coherent form twice a week, boy, you can get that for 3 bucks from some guy in India.
Durk Price: Yeah, absolutely.
Dave Taylor: You know, but they’re not going to be doing the market research. They’re not going to maybe have a Masters in English. They’re not going to go in interview industry leading figures.
All of those sort of things that you can do are the kind of things that (a) ratchet up your price but (b) make your positioning a little more tricky. And so, it strikes me that, you know, it might be something where you want to be like a strategic online media content consultant or something like that.
Like to read instead of listening? Then please check out the transcript of Durk and Dave’s podcast. If you prefer to just listen to our amusing and informative discussion — which I certainly recommend — please turn up your speakers and click here for the streaming MP3 file.