I’m a bit baffled by this query I got from a PR agent who is working on the Microsoft Zune account:
“Between November 2006 and May 2008 Apple iPods have outsold Microsoft Zunes 38: 1. Has America chosen the best device? As the economy takes a turn for the worse, it is important for consumers to truly understand the value of a purchase. What are you getting for your money?
I have an electronics expert who can comment on the quality of each device (iPod and Zune). Aaron Vronko has recently disassembled the 4th generation iPod Nano, the 2nd generation iPod touch, the iPod Classic 120 GB, the Zune 120GB, and the Zune Flash to determine which device is in fact a better value.”
I’m really trying to figure out the logic behind this query. I mean, the value of a consumer electronics product is not the sum value of its components, so what’s the point of offering up an “expert” who has torn all of these gizmos apart?
Zune Internals (Image credit: zunerama.com)
It’s like saying that the value of one book is greater than another because it has more pages and more words. Last I checked, however, people don’t buy books because of their word count.
In terms of the Zune versus the iPod, the components are almost completely irrelevant. People don’t say “I was going to buy an iPod but when I found out that the audio plug isn’t robust, I bought a Zune instead”.
Am I wrong? Do you care about value of the components inside your electronic gizmo or gadget? More to the point, perhaps, would you be more likely to buy a Microsoft Zune player if you knew it had better quality components inside than a comparable Apple iPod?