Corporate America specs out the job of Blogger, EarthLink-style

Starting out as one of the million alternatives to the America Online corporate monolith, Earthlink has slowly but surely evolved into a powerhouse of its own, an Internet service provider that actually understands the Internet and Web. it’s not sexy or cutting edge, but helping people who aren’t tech savvy or uber-geeks have a safe and successful experience online is a pretty important job anyway. Further, if you’re interested in the so-called Digital Divide and how to make the Internet more accessible to a wide range of people, the spyware blocking, anti-virus and anti-spam efforts that seem to comprise the bulk of EarthLink’s effort are quite important.
What I wanted to point out, however, is that EarthLink is looking for a professional blogger to join their team and manage their own blogging efforts. EarthLink already has a Blogging Area for customers, but it also has a sporadically interesting weblog of its own, EarthLink ProtectionBlog.
But you’ll want to read the description to see what Corporate America thinks about when it contemplates the wild and wooly world of the blogosphere…

Here’s the job requirement:

Many people can write, but only a few can write in an engaging conversational style. And, even fewer can combine that skill with keeping their finger on the pulse of the industry and new technology. If you have this unique blend of skills and are a self-motivated, creative individual with a passion for accuracy and commitment, we have a full-time writing opportunity for you: establishing, managing and nurturing multiple Blog sites for us.
� Increase visibility of EarthLink through the creation and expansion of our Blogs
� Plan and create a sense of enthusiasm among EarthLink customer community via the web
� Track industry trends and news developments impacting EarthLink�s business strategy
� Track marketplace perception of EarthLink and competitor web presence
� Work with multiple internal company constituents including Product Management, Marketing, Product Marketing, and Executive Management to gather the most interesting and relevant content
� Devise new tactics leveraging the growing usage of the web to increase awareness of EarthLink
� Develop Blogs based upon situation outlines; organize and create written content into Blogs
� Take lead from discussion with the Blog Editorial Board
� Develop related formats (PodCasts, VideoCasts)
� Serve as a potential company spokesperson on blog related issues in the media
What makes a good candidate? Immersion in the web � particularly Blogs � is essential.
� You�re a self-starting team player full of ideas on how to make EarthLink an ever-more useful resource
� You are a voracious reader of business newspapers, magazines and internet sites
� You relish the challenge of writing for the emerging and increasingly important medium of Blogging
� You�re an unapologetic tech geek who loves showing others the wonders of new software and applications
� You enjoy writing about technical topics in conversational, plain English
� You speak in href�s and you�ve got a Blog to prove it
� You obsessively trawl the web for the latest and greatest releases, tips, tricks and technology news
� You must have exceptional linguistics insights and love the Oxford English dictionary
� You have language skills suitable for a professional publishing position, including spelling, grammar, and punctuation, plus proofreading and copy editing capabilities
� You have advanced knowledge of computers; internet, including web browsing, chat, email, and MS Office
� You have a thorough understanding of Blog publishing systems (Moveable Type), HTML, RSS, graphics programs and search engine technology
To be considered a candidate for this position, send the following:
� Examples of Blog writing that demonstrate your writing skills and industry knowledge
� Dazzle us with links to posts you�re particularly proud of or writing you�ve done anywhere on the web

Interested? Apply for the job of Blogmaster @ Earthlink

One comment on “Corporate America specs out the job of Blogger, EarthLink-style

  1. Good catch, Dave. This ties right into the PR vs CS conversation we’ve all been having at Blogspotting and Micropersuasion, and assorted contributions on other blogs like yours and mine. I’ll post later on what they’re looking for versus the discussion points.

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