The most valuable keyword on Google?

Here’s one you wouldn’t think of: predictive dialers. A bit of research shows that this is worth $20.00 per click to advertisers, which is staggering. The definition of a predictive dialer?

“Predictive dialers�-�A predictive dialer is an outbound call processing system designed to maintain a high level of utilization and cost efficiency in the contact center. The dialer automatically calls a list of telephone numbers, screens the unnecessary calls such as answering machines and busy signals, and then connects a waiting representative with the customer.”

Whatever it is, just be glad you’re not trying to advertise in that space. Get a few kids gaming the system, clicking on your adverts on related pages, and, ulp, you could be owing a few hundred dollars in ad money in no time!

And, by the way, the keyword predictive dialer is worth less than the keyword predictive dialers, believe it or not!

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