I’ve written before about the mistake that many people make using the default invitations – in particular with LinkedIn (see don’t send generic LinkedIn invitations!) – but what’s amazing to me is how many of the newer and perhaps less well known social networks aren’t learning from the experience of the big guys.
Two cases in point that are in my inbox right now, one from Naymz.com and one from Fast Pitch.com.
Here’s exhibit A, the invitation from Naymz:
What the heck? This is really extraordinarily ugly and formats so poorly in my email program (Microsoft Entourage) that it makes me wonder if the people with Naymz have ever actually received an invitation. Yech. I won’t join just because it’s ugly.
Exhibit B, from Fast Pitch, is even more interesting:
My understanding is that Fast Pitch is a legitimate professional networking site, but really, this whole coy “a colleague has invited you” is a huge spam warning flag and there’s also no way in heck that I’m going to join a network that sends that kind of invitation.
So what the heck? Is it so hard to produce attractive, coherent, intelligible invitations to join new social networks as they are created?