This tip is from Don Crowther of 101 Public Relations, a man who I think is one of the very best in the world of search engine optimization, and it’s worth thinking about whether you have a fancy and complex Web site or just a simple home page:

“I’d never link into one of my pages using ‘Check this out!’ unless it
was a page about checks, thises or outs. Use the keywords for that page as
your link…”

Don continues his insight with this gem of wisdom:

“The biggest offender in this area is home pages. How many of you have a
text link on your site that says home? Simply change it to “widgets” and
you’ll suddenly have every page on your site reinforcing to the search
engine what that page is really about.”